Warning & Cryptic shark deterrent wetsuits attempt to prevent shark attacks on simmers, surfers, and divers.
This image shows the “warning” version of a new shark deterrent wetsuit created by a research team in Australia after five people were killed off the western coast two years ago.
In response to this tragedy, two surfers decided that enough was enough. They spent the next few months pouring over the research and science of how ocean predators see and identify their prey. This is an excellent example of leveraging use cases and research to innovate.
They were able to analyze the data and put their findings to use designing what they believe are deterrents for sharks. They then took their concepts out into the water and gathered additional data with sharks in the wild comparing traditional wetsuits and their new wetsuit designs. Although they are not willing to say the suits are a guarantee to avoid attacks, all data seems to indicate that the new designs do in fact deter sharks.
We can learn a few lessons from this:
1. If you are passionate enough about something, you can make it happen.
2. Proper data collection and analysis can lead to innovative solutions.
3. Concept testing is critically important. (I don’t think anyone would be willing to bet their life on a wetsuit that had never been tested, would you?)
4. Know your customers needs. (Would you be willing to pay a little more for a wetsuit if there was even a small chance that it actually deterred sharks?)
This is a great story of how innovations don’t always come from blue sky invention. Identifying and finding ways to satisfy customer needs can yield amazing innovations.
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